The Spirit of Discoverocco
At Discoverocco, it’s the people and their love for Morocco that make all the difference.
We’re not just a digital travel agency. We’re storytellers, dreamers, and explorers, passionate about showing the real beauty of our country. What brings us together is a shared mission: to help travelers go beyond the surface, to truly feel, connect, and grow through unforgettable experiences.
Our team is made up of locals and travel lovers who care deeply about sharing Morocco with heart and honesty. From our base in Aït Ben Haddou, we create journeys that reflect the soul of Morocco, its colors, its people, its silence, its warmth.
We don’t just design tours. We open doors to ancient kasbahs, to hidden valleys, to family homes where tea is poured with love. We’re always searching for new paths and local experiences that touch the heart.
What we love most? Seeing our guests leave not just with photos, but with new friendships, emotions, and stories that stay with them forever.
Inspiration for the name
The proposed name, a fusion of “Discover” and “Morocco,” effectively encapsulates the platform’s core mission of guiding travelers to explore and uncover the treasures of Morocco. Its intuitive combination makes it both memorable and easy to pronounce, essential qualities for a strong brand identity. Incorporating the English word “Discover” ensures international appeal, attracting a diverse global audience. Moreover, the name evokes a sense of curiosity and adventure, inspiring travelers to embark on new journeys and immerse themselves in the rich culture and landscapes of Morocco, aligning perfectly with the spirit of exploration inherent in the travel industry.
Inspiration for the logo
The logo’s design draws inspiration from traditional Moroccan mosaic art, particularly the intricate geometric patterns and vibrant colors found in Zellij and Henna decorations. The logo design incorporates elements from these authentic motifs, as demonstrated by the intricate tile patterns and henna designs. The logo’s circular motifs reflect the shape and complexity of Moroccan tilework, with each circle representing a different design style. These include a bold blue and white pattern inspired by Zellij and more delicate floral motifs reminiscent of Henna art. These elements symbolize the rich cultural heritage of Morocco, evoking a sense of curiosity and exploration. The overall design aims to be visually captivating and culturally meaningful, inspiring travelers to discover the beauty and artistry of Morocco through a blend of traditional motifs and modern branding.
